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The role of lighting in enhancing customer engagement and improving sales is still grossly underrated. Statistics reveal that good lighting can boost sales by as much as 200% and therefore one cannot stress its importance. Good lighting can lull customers into a state of well being influencing their mood to linger, browse and buy more.

People escape to a resort to relax, rejuvenate, and have memorable experiences. A luxury resort has to go the extra mile to impress the guests with exceptional service and surroundings.

When Team Creation is called in to supply fixtures, one would think it’s just as simple as drawing up a shopping list in tandem with the designer. In reality, the process is a much more involved one. It includes many stakeholders, such as the interior designer, and the contractor all of whom are focused on helping the lighting designer achieve his design intent.

According to a recent New York Times article, Dubai has some 13,000 restaurants, more per capita than New York. Last year, three top gastronomic guides released their first editions for Dubai. The more impressive story is the rush of excellent homegrown restaurants.

A cool breeze blows over Dubai Creek. On the other side, the blue and white facade lights that distinguish the newest hotel in the area- The Address Grand Creek Harbour glows in the evening light. I watch with satisfaction at a job well done!